We are Beating the Beads!

We are Beating the Beads!

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The State Senate on Tuesday passed a bill banning the tiny bits of plastic known as microbeads from personal care products! The bill prohibits personal care products containing microbeads starting in 2018 and disallows selling them starting in 2019.

These tiny pieces of plastic that are used in many soaps, scrubs, and toothpastes for exfoliation cannot be removed from wastewater discharges because they are so small. These microbeads are prolific in Lake Michigan and can be harmful to water quality and fish and other aquatic life. Watch our very own Riverkeeper Cheryl Nenn’s interview by WISN12 about this proposed legislation at the link below

Our mission is to protect, improve and advocate for water quality, riparian wildlife habitat, and sound land management in the Milwaukee, Menomonee, and Kinnickinnic River Watersheds. We envision a future in which people from all walks of life can enjoy the healthy waterways of the Milwaukee River Basin. Milwaukee Riverkeeper is a licensed member of the Waterkeeper Alliance, an international coalition ensuring clean water and strong communities. We are working to achieve swimmable, fishable rivers for future generations throughout the Milwaukee Rive Basin.